Search Programs

2023 Most Affordable Online Master's Degrees in Marketing

By the OnlineU team | Updated 12/9/2022
2023 Most Affordable Online Degrees Badge

Identifying trends in consumer behavior to successfully market and deliver goods and services takes special training and skills. An affordable online master’s degree in marketing can help you prepare for career advancement and is often offered as a concentration within a broader Master of Business Administration. An affordable online master’s degree in communication is a similar option with a slightly different focus. If you are looking ahead but aren’t quite ready to pursue a master’s degree, an online bachelor’s degree in marketing may help you achieve your goals. 

View our methodology for details about rankings or learn more about us. You can also check out our overall list of the most affordable online degrees for inspiration.

Find an Online Degree:
All tuition numbers were manually collected and verified
Rank School Locations Annual Tuition
# 1 #1 Wichita State University Wichita (KS) $4,620
# 2 #2 California Coast University Santa Ana (CA) $4,875
# 3 #3 Fitchburg State University Fitchburg (MA) $4,934
# 4 #4 Youngstown State University Youngstown (OH) $5,577
# 5 #5 Arkansas State University Jonesboro (AR) $5,958
# 6 #6 Columbia Southern University Orange Beach (AL) $6,030
# 7 #7 Campbellsville University Campbellsville (KY) $6,285
# 8 #8 American Public University System Charles Town (WV) $6,660
# 9 #9 Chadron State College Chadron (NE) $6,840
# 10 #10 University of South Dakota Vermillion (SD) $7,057
#1
#1
Annual Tuition: $4,620
Annual Tuition: $4,620
Annual Tuition: $4,620

Wichita State University (WSU) is a public institution offering an online Master of Business Administration - Marketing. Students with a bachelor's degree in business generally need to complete a minimum of 36 credit hours to graduate — including credits within the marketing concentration — which may take as few as 12 months if attending full time. Those without an undergrad in business may be required to take up to 51 credit hours.

WSU uses Blackboard for online course content delivery. Distance learners in this master's program with a marketing concentration enroll in classes such as Online Branding, Consumer Decision Making Process, and Behavioral Economics and Management Decisions. The program curriculum helps prepare students for career advancement in this specialty area.

  • Financial Aid Recipients: 89%
  • Average SATs: 1030 -1270
  • Undergrad Online Enrollment: 2,272
  • Graduate Online Enrollment: 632
  • School Type: Nonprofit
  • School Accreditation: HLC
#2
#2
Annual Tuition: $4,875
Annual Tuition: $4,875
Annual Tuition: $4,875

California Coast University (CCU) is a private, for-profit institution offering an online Master of Business Administration in Business Marketing. Full-time students may complete the required 39 credit hours of self-paced work in as few as nine months. CCU does not require group projects or set class times and exam dates. Additionally, students can start the online program at any time.

CCU's student portal provides access to individualized academic plans. Students study for their online courses via printed books and guides. Those in the business marketing program enroll in classes such as Value Marketing, Retail Management, International Business Management, and Business Ethics. CCU also requires the completion of proctored exams in order to graduate. A proctor can be anyone reputable who isn't related to the student.

  • School Accreditation: DEAC
#3
#3
Annual Tuition: $4,934
Annual Tuition: $4,934
Annual Tuition: $4,934

Fitchburg State University (FSU) is a public institution offering an online Master of Business Administration in Marketing, which requires 30 credit hours to graduate. Full-time students may finish the program in 12 months because each term is only seven weeks.

FSU delivers course content and instruction to its online students via Blackboard. Distance learners in the marketing program take classes such as Integrated Marketing Communications, Marketing Strategies, and Marketing Research and Analysis. Once students complete 24 credit hours, they may start the required capstone project. Alumni of FSU's marketing degree may pursue advanced roles as public relations directors, marketing managers, sales directors, and corporate analysts.

  • Financial Aid Recipients: 91%
  • Average SATs: 990 -1150
  • Undergrad Online Enrollment: 385
  • Graduate Online Enrollment: 1,402
  • School Type: Nonprofit
  • School Accreditation: NECHE
#4
#4

Youngstown State University

Youngstown (OH)
Annual Tuition: $5,577
Annual Tuition: $5,577
Annual Tuition: $5,577

Youngstown State University (YSU) is a public institution offering an online Master of Business Administration - Marketing, with a dual specialty in leadership. Graduating requires completing 30 credit hours, which may take full-time students as little as a year to finish. Courses last seven weeks so that students can finish sooner.

YSU uses the Blackboard learning management system (LMS) so online students can access lessons and assignments. Students studying marketing at the master's level take courses such as Cost Based Decision-Making, Marketing Strategy, Consumers in a Digital World, and Managing Organizational Talent. Once they graduate, they may be interested in careers as marketing strategists, brand managers, digital content specialists, or product managers.

  • Financial Aid Recipients: 98%
  • Average SATs: 970 -1180
  • Undergrad Online Enrollment: 516
  • Graduate Online Enrollment: 287
  • School Type: Nonprofit
  • School Accreditation: HLC
#5
#5

Arkansas State University

Jonesboro (AR)
Annual Tuition: $5,958
Annual Tuition: $5,958
Annual Tuition: $5,958

Arkansas State University (A-State) is a public institution offering an online Master of Business Administration - Marketing. This 33-credit program may take full-time students as few as twelve months to complete. Courses are accelerated, enabling students to enroll multiple times throughout the year and finish quickly.

A-State's distance learners use the Blackboard LMS to participate in classes and engage with instructors and peers. Courses within the marketing MBA program include Global Supply Chain Management, Promotional Strategy, Healthcare Marketing, and Seminar in Contemporary Marketing Issues. Students choose electives that hone skills and interest areas, with an optional internship opportunity. Overall, the program curriculum can help prepare students for diverse leadership roles within the marketing field.

  • Financial Aid Recipients: 97%
  • Average SATs: 1013 -1220
  • Undergrad Online Enrollment: 1,064
  • Graduate Online Enrollment: 3,414
  • School Type: Nonprofit
  • School Accreditation: HLC
#6
#6

Columbia Southern University

Orange Beach (AL)
Annual Tuition: $6,030
Annual Tuition: $6,030
Annual Tuition: $6,030

Columbia Southern University (CSU) is a public institution offering an online Master of Business Administration - Marketing. Students can start this 36-credit program anytime through CSU's LifePace Learning. Those attending full time may complete the program in just one year because courses can last as few as four weeks.

Online students use Blackboard to participate in CSU's business administration program. They choose from courses such as Business to Business Marketing, Strategic Digital Marketing, Marketing Research, Data Analytics, and Advanced Marketing. The curriculum in these core and concentration classes helps prepare students for career advancement and leadership roles in marketing.

  • Financial Aid Recipients: 94%
  • Undergrad Online Enrollment: 14,364
  • Graduate Online Enrollment: 5,670
  • School Type: For-Profit
  • School Accreditation: DEAC
#7
#7

Campbellsville University

Campbellsville (KY)
Annual Tuition: $6,285
Annual Tuition: $6,285
Annual Tuition: $6,285

Campbellsville University (CU) is a private, nonprofit, Baptist-based institution offering an online Master of Business Administration - Marketing. Full-time students spend approximately two years completing the required 36 credit hours of coursework needed to graduate. They can choose from a Healthcare Marketing, International Marketing, or Marketing Communication track.

Through CU Online, students access the LMS Moodle to participate in courses and engage with classmates and faculty. Classes within this graduate program may include Marketing Management, Marketing Information Systems, Managerial Economics, and Business Ethics. Graduates are eligible to fill management roles in public relations, marketing, and branding.

  • Financial Aid Recipients: 94%
  • Undergrad Online Enrollment: 913
  • Graduate Online Enrollment: 944
  • School Type: Nonprofit
  • School Accreditation: SACS COC
#8
#8
Annual Tuition: $6,660
Annual Tuition: $6,660
Annual Tuition: $6,660

American Public University (APU) is a private, for-profit institution offering an online Master of Business Administration - Marketing. Students must complete 33 credit hours to graduate, which may take up to two years with full-time attendance. Courses start monthly and last between 8-16 weeks.

APU provides Brightspace to online students so they can access distance learning. Those enrolled in the marketing MBA program can choose from courses such as Principles of E-Commerce, Strategic Internet Marketing, and Global Marketing Strategy. To graduate, students must also complete a capstone project, including an e-portfolio. Alumni can apply the skills gained throughout the marketing curriculum toward career advancement.

  • Financial Aid Recipients: 100%
  • Undergrad Online Enrollment: 37,335
  • Graduate Online Enrollment: 7,914
  • School Type: For-Profit
  • School Accreditation: HLC
#9
#9

Chadron State College

Chadron (NE)
Annual Tuition: $6,840
Annual Tuition: $6,840
Annual Tuition: $6,840

Chadron State College (CSC) is a public institution offering an online Master of Business Administration - Digital Marketing, which has six points of entry per year. Students complete 36 credit hours to graduate, which may take as few as 18 months if attending full time.

CSC uses Canvas to deliver coursework and instruction to remote students. Distance learners in the digital marketing program enroll in classes such as Mobile Media Marketing, Social Media Strategy, and Digital Media Analytics. They must also complete a capstone project. The degree's curriculum can help prepare students for advanced digital marketing roles within various industries and organizations.

  • Financial Aid Recipients: 96%
  • Undergrad Online Enrollment: 601
  • Graduate Online Enrollment: 466
  • School Type: Nonprofit
  • School Accreditation: HLC
#10
#10

University of South Dakota

Vermillion (SD)
Annual Tuition: $7,057
Annual Tuition: $7,057
Annual Tuition: $7,057

The University of South Dakota (USD) is a public institution offering an online Master of Business Administration - Marketing. Students with a business undergrad degree must complete 36 credit hours of coursework and a thesis. Those without this degree, on the other hand, need to complete 42 credits, which includes an additional six credit hours in place of a thesis. Overall, this online graduate program generally takes two years to complete if attending full time.

USD delivers the program curriculum via the Desire2Learn LMS. Students enrolled in the school's business administration program choose from courses such as New Product Development, Data Mining for Managers, Supply Chain Management, and Brand Management. The program curriculum helps prepare students for leadership roles throughout the business and marketing fields.

  • Financial Aid Recipients: 94%
  • Average SATs: 990 -1180
  • Undergrad Online Enrollment: 1,921
  • Graduate Online Enrollment: 983
  • School Type: Nonprofit
  • School Accreditation: HLC

ADVERTISEMENT

Start Your Online College Search:

Review schools that align with your career aspirations.