Online MBA in Marketing Programs
An online MBA in marketing focuses on the marketing aspects of business decisions. Unlike some MBA degree specializations, applicants for an online MBA in marketing program can and do come from almost any professional background and industry. Some people already working in the marketing field may enroll in an online marketing MBA to gain more experience and help advance their careers. Other people may enroll in an online marketing MBA to pursue work or advance their careers in a wide variety of non-marketing industries including retail, IT, consulting, entrepreneurial management, or independent consulting.
As with any other MBA degree, applicants will be required to have a bachelor’s degree, and will also usually be required to have at least a couple of years of work experience before being accepted into the program. Students can expect to take classes in marketing management, marketing channels strategies, forecasting, modeling, and marketing strategy, sales force management, and operations management. Students might also receive specialized education in consumer behavior, selling strategies, and brand and product promotion management.