Let's First Define Marketing
The American Marketing Association (AMA) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
In simpler terms, marketing is the creative and strategic process by which a brand, individual or entity attempts to capture a consumer’s attention, create engagement, and ultimately influence them to take a specific action.
While the global origins of marketing date back to ancient Egypt around 3000 BCE, U.S. origins are far more recent. In fact, it wasn’t until the country’s first print newspaper in 1704, The Boston News-Letter, that an ad appeared in print. Fast forward some 300+ years to the present day, and we live in a society dominated by advertising and marketing, some of which we’re consciously aware of and some of which we aren’t. It’s anywhere and everywhere and there’s simply no stopping the machine that’s become marketing as we know it in the 21st century.
In terms of the employment outlook, the Bureau of Labor Statistics
(BLS) projects that by 2030, advertising, promotions and marketing manager positions will grow by 10%.
Marketing at the Master's Level
In pursuing an online master’s in marketing, you’ll play a lead role in helping to shape the future of marketing in today’sever-evolving digital business landscape. To earn a marketing graduate degree, you must complete a curriculum specifically designed to help you prepare for a career in marketing.
However, marketing is a field with seemingly endless, constantly evolving niche areas.
Whereas the curricula in most bachelor’s marketing degree programs are designed to provide students with a more all-encompassing education in business and marketing (in addition to a core curriculum), the courses in a master’s degree program are more specific. For example, where your undergraduate curriculum likely included introductory courses, like Marketing Research, graduate courses around the topic might include such specificity as Environmental Marketing Research or Social Media Marketing, for example.
Master's coursework is more targeted and niche in order to help expand your general knowledge base and provide you with opportunities to focus on your desired area of interest within the program.
Online programs have become an increasingly popular alternative to traditional, on-campus programs and are well-respected among marketing professionals.