The following 5 schools offer the best online master's in marketing programs, based on their low tuition rates and high mid-career salary potentials. West Virginia University is the #1 school, with an average alumni salary of $84,500 and charging only $12,300 for their MS: Data Marketing Communications. Webster University offers distance learners an MA in Advertising and Marketing Communications for $14,040 per year. Alumni reported a mid-career salary of $84,300.
Alumni salaries were provided by PayScale. View our methodology for more details or learn more about OnlineU.
West Virginia University offers four graduate degrees in the area of marketing, including a Master of Science in (1) Data Marketing Communications, (2) Digital Marketing Communications, (3) Integrated Marketing Communications, and (4) Media Solutions and Innovation. Curriculum, concentrations, and start dates vary, but all programs are designed and facilitated by faculty with real-world experience in the industry and require the completion of 30 credit hours to graduate. Most of the online marketing degree programs utilize a cohort model of enrollment and instruction, meaning students begin and complete the program with the same peers. Several programs also offer built-in certifications in applications like Google Analytics, Tag Manager, and Facebook Blueprint.
#2 Webster University
Annual Tuition: $14,040
Median Salary: $84,300
Locations: St. Louis (MO)
Webster University provides students the opportunity to begin or advance their careers in the business and marketing industry with a Master of Arts in Advertising and Marketing Communications degree. Instruction in this 36-credit hour program includes coursework in media culture, media communications, advertising decision-making, media research, and marketing. The online degree program is available to all students, even if they have no previous educational or professional experience in marketing. Students with education or professional experience in marketing may be eligible for a streamlined curriculum.
#3 Johns Hopkins University
Annual Tuition: $55,530
Median Salary: $98,900
Locations: Baltimore (MD)
Students of Johns Hopkins University's Master of Science in Marketing program study the advanced fundamentals of modern marketing in a digital, global age. The curriculum includes coursework in data analytics, consumer behavior, marketing research, pricing analytics, and strategic market intelligence. The 36-credit hour online marketing degree program is facilitated part-time and typically completed in two years. Graduates benefit from JHU's committed Career Development Office, and program graduates have gone on to establish careers with companies like IBM, Mars, Kraft Heinz, Bloomberg, and Lenovo.
#4 Franklin University
Annual Tuition: $20,770
Median Salary: $78,700
Locations: Columbus (OH)
The Master of Science in Marketing and Communication at Franklin University provides students the opportunity to advance their education and career opportunities in the industry. Students complete 30 credit hours of coursework in areas that include marketing communication essentials, digital marketing strategies, behavioral research, creative concepts, and metrics and analytics. The online marketing degree program can be completed in as little as 14 months. Graduates of the program are prepared for careers in marketing, communication, social media, and advertising.
#5 Southern New Hampshire University Online
Annual Tuition: $11,286
Median Salary: $66,400
Locations: Manchester (NH)
Southern New Hampshire University offers students a diverse range of online master's degree programs to best suit ambitions in beginning or advancing a career in marketing. Programs include a Master of Science in Marketing, a Master of Business in Marketing or Quantitative Analytics, and a Master of Arts in Communications. Students can further tailor their studies with several concentrations in the MS in Marketing degree, including digital marketing and marketing research analytics. All programs require the completion of 36 credit hours, and courses are delivered in five 10-week terms per year. Students who enroll in two courses each term can complete the program in as little as 15 months.
Overview of an Online Master's Degree in Marketing
The curriculum in the marketing master's degree program can take an integrated approach or focus in a particular marketing area. Integrated programs look at a wide variety of marketing topics, such as marketing decisions, strategy, statistics and analysis, digital marketing, and brand management. Other master's degree programs focus on a particular area of marketing, such as marketing research or public relations. Some programs include a general curriculum with optional focuses in areas such as marketing analytics. Students complete 12 to 15 classes in a variety of theoretical and applied marketing topics. Applicants typically need a bachelor's degree with a high GPA, as well as GMAT or GRE scores. Professional business experience may be required in some programs.
The marketing graduate program is excellent preparation for competitive marketing or sales management positions. A master's degree can help candidates stand out in the tough job competition that comes with these sought-after positions. Career opportunities may include advanced positions in Internet and digital marketing, advertising sales, product promotion, and public relations management.
Online MBA Degrees in Marketing
The marketing MBA combines courses in general management topics with in-depth study of the many aspects of product development, promotion, and sales. The degree consists of 2 to 3 years of coursework and 15 to 25 courses. Admission requires an accredited bachelor's degree. In some cases, applicants may need professional experience as well.
The marketing MBA core curriculum covers an interdisciplinary set of business topics. Classes in finance, accounting, and economics teach students the skills for developing a budget, navigating the market system, and growing capital. Other commonly required classes include management ethics, information systems, decision making, leadership skills, and organizational behavior.
The marketing specialization requires three to eight classes in areas such as public relations, advertising, market research, product development, branding, and international marketing. Some MBA programs require a capstone experience, where students develop a large project such as a mock advertising campaign or media strategy.
The MBA in marketing can help professionals land sought-after advertising, business, and promotions management positions. Marketing professionals with a firm understanding of digital marketing and online promotion are likely to have better opportunities.
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