2023 Best Online Master's Degrees in Marketing

Western Governors University (WGU) is a private, nonprofit university offering an online Master of Science in Marketing that totals 33 credit hours. This online program can be completed in around two years with a full class load. The deree offers two specialization options: (1) digital marketing and (2) marketing analytics.

At WGU, online students complete coursework asynchronously and synchronously on the school's chosen learning management system. Students gain advanced marketing knowledge and skills to advance their careers. Sample coursework includes Market Research, Email Marketing, and Digital Marketing Foundations. Online students are required to complete a capstone course in order to graduate. Prospective careers for graduates include marketing managers, brand managers, and media buyers.

Liberty University (LU) is a private, nonprofit, Christian institution offering an online Master of Science in Marketing, which requires 36 credit hours. It can take full-time students 1.5 years to graduate. The program has five specializations, like project management and sports marketing and media.

LU facilitates asynchronous and synchronous online learning on Canvas. This program builds a student’s marketing skills, such as critical thinking, leadership, and problem-solving. Example courses are Brand Management, Consumer Behavior, and Strategic Marketing Management. A marketing strategy capstone course is required. Careers may include advertising directors, market research analysts, and sales managers.

According to LU’s Student Honor Code, they are not an LGBT-friendly institution. It says that "statements and behaviors that are associated with LGBT lifestyle are prohibited."

At Southern New Hampshire University Online (SNHU Online) — a private, nonprofit institution — prospective students can pursue an online Master of Science in Marketing equaling 36 credit hours. This online degree program can last two years with a full schedule of classes. The program offers four concentrations: (1) digital marketing, (2) new media & communications, (3) marketing research & analytics, and (4) social media marketing.

SNHU Online’s online students complete courses asynchronously and synchronously on D2L Brightspace. In this program, students can get certifications and credentials from HubSpot, Hootsuite, and others. Some of the courses include Marketing Analytics, Strategic Digital Marketing, and International Market Strategy. Distance learners must complete a marketing capstone. Future careers may include social media directors, media planners, and business development managers.

Johns Hopkins University (JHU) is a private, nonprofit university that offers an online Master of Science in Marketing totaling 36 credit hours. Full-time students can spend two years completing this degree. Students are required to attend an in-person residency at JHU to complete the Business Communication course.

At JHU, online students complete courses delivered asynchronously and synchronously on the learning management system Canvas. This program helps students learn skills in managing brand audits, assessing brand equity, and developing branding strategies. Sample coursework includes Business Law, Marketing Management, and Statistical Analysis. Graduates may go on to careers like marketing analysts, account supervisors, and senior product managers.

The University of Maryland Global Campus (UMGC) is a public university offering an online Master of Science in Management - Marketing, which requires 36 credit hours. It can take two years for students to complete this program. The degree comprises core courses, specialized courses, and a capstone course.

UMGC facilitates asynchronous and synchronous online learning on the D2L Brightspace learning management system. This degree assists students in learning leadership skills that can help them assume senior roles in marketing. The program’s courses include Organizational Theory and Behavior, Financial Decision Making for Managers, and Consumer Behavior. An orientation and strategic management capstone is required. Prospective careers include digital marketing specialists, brand managers, and search engine marketing specialists.

Strayer University is a private, for-profit institution with an online Master of Business Administration in Marketing requiring 45 credit hours. Prospective students can expect to spend two or more years to finish this program. The program is split into MBA core courses with marketing concentration courses.

At Strayer, online students complete coursework asynchronously and synchronously on Blackboard. The marketing concentration focuses on topics like social media marketing, consumer behavior, and global marketing management. Some of the program’s courses include Global Marketing Management, Social Media Marketing, and Consumer Behavior. Potential career options include marketing copywriters, key account managers, and e-commerce managers.

Purdue Global is a public university offering an online Master of Business Administration in Marketing that totals 76 credit hours. Full-time students can expect to spend 2.5 years completing this program. Courses are delivered in six-week sessions, and the program can require 20 hours per week.

D2L Brightspace is Purdue Global’s learning management system for asynchronous and synchronous online learning. The marketing concentration involves marketing research methods and techniques to develop strategic advertising and sales management. Example courses include Advertising, Marketing Research, and Salesforce Management. An MBA capstone is required for graduation. Graduates may go on to careers like marketing managers, strategic planners, and brand managers.

American Public University System (APUS) is a private, for-profit university that offers an online Master of Business Administration in Marketing requiring 33 credit hours. Future students can expect to spend two years finishing this degree. The marketing concentration comprises nine semester hours.

At APUS, online students complete coursework delivered in asynchronous and synchronous formats on D2L Brighspace. The marketing concentration helps students develop skills in developing business plans, analyzing marketing strategies, and creating business strategies. Sample courses include Principles of E-Commerce, Strategic Internet Marketing, and Global Marketing Strategy. A capstone is required for graduation. Potential careers include category managers, customer relationship managers, and marketing communication executives.

The University of the Cumberlands (UC) is a private, nonprofit, Christian institution with an online Master of Business Administration in Marketing totaling 68 credit hours. Full-time students can spend two or more years completing their studies. The program’s marketing concentration equals 37 credit hours.

UC uses Blackboard to facilitate online asynchronous and synchronous learning. In this program, students gain practical knowledge and skills to excel in their future careers. Example coursework includes Managerial Economics, Healthcare Marketing, B2B Marketing, and New Venture Development. Students must complete a capstone course to graduate. Graduates with an MBA in marketing often pursue careers like social media managers, retail merchandisers, and digital marketers.

At the University of Massachusetts Global (UMass Global), which is a private, nonprofit institution, future students can pursue an online Master of Business Administration - Marketing equaling 24 credit hours. It can take two years to complete this program with a full class load. The marketing emphasis comprises 12 credit hours in seminar courses.

UMass Global’s online students complete courses available in asynchronous and synchronous formats on its learning management system. The program is a combination of theory and practice to help students propel their careers. Some of the program’s courses include Financial Management, Marketing Management, and Seminar in Advertising and Promotion. Students must take the Business Strategy and Competitive Advantage capstone. Future careers may include fundraisers, marketing specialists, and search marketing strategists.

Lamar University is a public university offering an online Master of Business Administration - Marketing, which totals 30 credit hours. This program’s duration is as little as 12 months. Students who’ve never taken business courses are required to complete two leveling courses.

Lamar facilitates asynchronous and synchronous online learning on the learning management system Blackboard. In this program, students learn skills and knowledge to help them succeed in the digital marketing field. Example courses include Marketing Management, International Marketing, and Marketing Research. Prospective careers include customer relationship directors, chief marketing officers, and digital media analysts.

At the University of Illinois Urbana - Champaign (Illinois Online), a public institution, prospective students can pursue an online Master of Science in Strategic Brand Communication, requiring 32 credit hours. This degree can be completed within 17 months. Students can take individual courses or earn a Strategic Brand Communication certificate in (1) Media & Analytics or (2) Consumer Insights.

Illinois Online uses Canvas for online asynchronous and synchronous learning. The program covers topics like business management, strategic analytics & data visualization, and measurement & evaluation. Some of the program’s courses include Entrepreneurship in Business, Promotional Strategy, and Digital Media and Brand Reputation Management. A professional capstone project is required for graduation. Potential careers include product managers, web content managers, and marketing executives.

Louisiana State University - Shreveport (LSUS) is a public institution with an online Master of Business Administration - Marketing requiring 30 credit hours. Full-time students can complete the program within two years. Students can choose to complete a marketing concentration or a marketing specialization.

At LSUS, online students complete courses available on Moodle. The school's online master’s in marketing gives students the advanced skills and knowledge to pursue marketing careers across various industries. Sample courses include Marketing Strategy, Data-Driven Decision-Making, and International Marketing. Gaining advanced marking knowledge through this curriculum may lead to careers like market researchers, digital copywriters, and SEO specialists.

Columbia Southern University (CSU) is a private, for-profit university offering an online Master of Business Administration - Marketing, which comprises 36 credit hours. Prospective students can expect to spend at least two years finishing this degree. The program comprises 24 credit hours of major courses and 12 credit hours of concentration courses.

CSU facilitates online learning on the learning management system Blackboard. This program equips students with leadership skills to succeed in a marketing career. The program’s courses include Strategic Digital Marketing, Marketing Research and Data Analytics, and Business to Business Marketing. Prospective careers include brand managers, public relations officers, and retail merchandisers.

Nova Southeastern University (NSU) is a private, nonprofit university that offers an online Master of Business Administration - Marketing requiring 37-49 credit hours. Full-time students can spend two or more years earning this degree. The degree’s marketing electives comprise 12 credit hours.

NSU’s online students complete coursework delivered in asynchronous and synchronous formats on Canvas. In this program, students explore topics like pricing strategy and profit maximization through courses, such as Customer Value, Social Media Marketing, and Consumer Behavior. Alums may pursue careers like marketing benefits managers, sales managers, and advertising and promotions managers.

Regent University Online (Regent Online) is a private, nonprofit, Christian institution that has an online Master of Business Administration - Marketing totaling 42 credit hours. It can take two years to complete this program online with a full class load. The marketing concentration includes four classes or 12 credit hours.

At Regent Online, online students can complete courses available in asynchronous and synchronous formats on Canvas. This program helps students develop advertising, market research, and media buying skills. Example coursework includes Advertising & Promotion, Viral Marketing, and The Digital Marketing Landscape. Potential careers include product managers, market research analysts, and sales managers.

According to the university’s student handbook, Regent Online is not an LGBT-friendly school, prohibiting LGBT individuals from expressing themselves.

Maryville University is a private, nonprofit university offering an online Master of Business Administration - Marketing. Since the program requires 39 credit hours, prospective students can expect to take two years to finish this program. This online degree is divided into 24 credit hours of core courses, 12 marketing credit hours, and three capstone hours.

At Maryville, online students complete courses delivered asynchronously and synchronously on Canvas. This degree explores consumer behavior, social networking, branding, and search engine optimization though the following courses: Social Networking and Search Engine Optimization, Branding, and Integrated Marketing Communications. A capstone is also required for graduation. Future careers may include sales managers, chief marketing officers, and market research analysts.

Saint Leo University Online is a private, nonprofit, Roman Catholic institution with an online Master of Business Administration - Marketing totaling 36 credit hours. Full-time students can spend two years completing this program. The marketing specialization comprises nine credit hours.

Saint Leo facilitates asynchronous and synchronous online learning on the learning management system D2L Brightspace. The program is designed for students currently working or are interested in pursuing careers in marketing. Some of the program’s courses include Marketing, Strategic Management, and Advertising and Promotion. An internship is optional but not required. Graduates may go on to careers like business advisers, media buyers, and social media managers.

Boston University (BU) is a private, nonprofit university offering an online Master of Science in Global Marketing Management that requires 40 credit hours. Prospective students can expect to spend two or more years completing their studies. If students satisfy the degree’s electives requirements, they can add two additional courses for an Administrative Sciences graduate certificate.

At BU, online students complete courses delivered in asynchronous and synchronous formats on Blackboard. This degree gives students the knowledge and skills to excel in the global marketing field. The program’s courses include E-Commerce, Innovative Marketing Techniques, and Market and Economic Research and Analysis. Potential careers for graduates include marketing managers, talent agents, and business development managers.