2023 Best Online Master's Degrees in Marketing
An online master’s in marketing is designed for working professionals currently in the marketing field or those looking to explore a new career path. This master’s degree is typically offered in two ways: a Master of Science or a Master of Business Administration. A Master of Science in Marketing focuses on the quantitative aspects of marketing, such as metrics and analytics, while coursework within a Master of Business Administration in Marketing prepares students to assume leadership roles across the marketing field. Some common courses include Consumer Behavior, Market Research, and Brand Management. Some online degrees offer marketing specializations, such as digital marketing, marketing analytics, and social media marketing. Most programs require students to complete a capstone course. Prospective careers for graduates of an online master’s in marketing include marketing managers, market research analysts, and chief marketing officers.
Online Marketing Master's Degrees You May Be Interested In
List Of Accredited Online Marketing Schools
What Is a Marketing Degree?
How Long Will It Take To Earn a Master’s Degree in Marketing?
Again, while no two programs are the same, there are generally two main tracks:
In considering different colleges and universities for your graduate degree, you’ll want to be sure and find out whether or not an institution requires separate admissions applications for each program track offered or if one application covers them all.
What Are the Admissions Requirements for Online Master’s Programs in Marketing?
Understanding admissions requirements often varies from institution to institution. There are a few standard admissions requirements you can expect to see on one or more applications you complete.
Below are the common admissions requirements:
- Online admissions application, which may include an application fee
- Minimal GPA of around 3.0
- One of two admissions examinations (if applicable) — Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE)
- Resume or CV
- Letters of recommendation
- Personal statement or admissions essay
- Professional work experience
Common Courses for a Master's in Marketing Program
The courses and curriculum of a master’s degree in marketing program are intended to provide students with a greater depth and breadth of foundational marketing knowledge and opportunities to focus on different niche areas.
While core coursework may vary slightly from one program to the next, especially between the two most common types of master’s degree programs in marketing — the Master of Science (MS) in Marketing and the Master of Business Administration (MBA) with a concentration in marketing — there are standard courses across programs.
Below are some examples of core classes in marketing at the master's level:
If you are most interested in the business side of marketing, explore our list of the best online MBA in marketing programs.
What Can You Do With a Marketing Master's Degree?
Minus a few exceptions like doing surgery, practicing law, being a pilot, etc., there’s not much you can’t do with a master’s degree in marketing.
Effective marketing has become synonymous with business success in the 21st century.
One of the more recent marketing roles created to meet the needs of the digital business world is a digital marketing specialist. Professionals in this role provide their expertise in growing a company’s digital marketing efforts. In addition, digital marketing specialists closely follow the performance of digital marketing campaigns, explore new opportunities in the digital space and play a role in social media marketing initiatives. Achieving an online marketing master's degree may give you a leg up in this burgeoning field of remote work, as it demonstrates your digital prowess.
We've also listed some other popular career paths for professionals with a master’s in marketing:
Marketing managers oversee a business or organization’s marketing efforts, including the messaging and imaging portrayed to current and prospective consumers, the alignment of marketing and corporate strategy, the effectiveness of different marketing campaigns, and leading marketing teams. A master's degree is not required to enter this role, but often, experience in the field is what counts. However, it can give you a leg up in the industry, and the highest 10% of earners make over $208,000.
Marketing Research Analyst
Research and analysis play a vital role in marketing. Marketing research analysts have specific skill sets which allow them to conduct marketing research and analysis at every stage of a marketing campaign. They help their marketing teams craft data-driven and strategic marketing decisions based on research findings, case studies, performance analysis, predictive analysis and a host of other marketing research tools. It's important to keep in mind that it's possible to begin this career with a bachelor's, but some research positions require a master’s degree.
Professional Organizations To Join
To aid your job search, become certified, participate in trainings, and expand your network of peers, you should thinking about joining some communities in the marketing world:
Is a Master’s Degree in Marketing Worth It?
It can be stressful trying to figure out whether it’s worth it to pursue a master’s program in marketing online. Beyond the notion that a earning a master’s degree will lead to an increase in salary over time, there are a number of other factors to consider:
- If you’re working full-time, with or without a partner and children, will you actually have the time to commit?
- When will you have time each day and week to set aside for lectures, readings, assignments, projects, etc.?
- Considering the marketing vertical in which you currently work or aspire to work, is there a tangible benefit to earning a master’s degree in marketing?
- Would you be better served by simply putting yourself out there, individually, to gain new professional, resume-building experiences?
These are a few examples of the types of questions you’ll want to ask yourself as you continue the decision-making process.
Also, consider the following pros and cons:
More job opportunities
Teaching at the collegiate level
Master's not required
To summarize, marketing continues to evolve in today’s digital environment. Accordingly, opportunities for professional growth in traditional and digital marketing are expected to grow by 10% between 2020 and 2030.