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2023 Best Online Bachelor's in Marketing Degrees

By OnlineU Staff Writers | Updated 12/23/2022
2023 Best Online Bachelor's Degrees in Marketing Badge

An online bachelor's degree in marketing is a smart first step on the path to a face-paced career. Marketing programs are designed to prepare graduates for a variety of roles, including content marketing specialist, social media manager, and digital marketer. Students who opt for programs that include some general business courses may also be better equipped to work up to managerial positions, such as marketing manager or sales director.

Courses in a marketing program often involve group projects and real-world assignments that provide students with opportunities to apply theoretical knowledge. Some of the many skills that marketing students develop include communication, collaboration, strategic planning, data analysis, and decision making.

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Online Marketing Bachelor's Degrees You May Be Interested In


2023 Best Online Bachelor's in Marketing Degrees

RankSchool Salary Score Median Starting Salary
# 1 #1 Bellevue University 100 100 $59,410
# 2 #2 Western Governors University 98 $54,663
# 3 #3 Park University 98 $54,447
# 4 #4 University of Minnesota Online 97 $53,511
# 5 #5 Pennsylvania State University 94 $51,414
# 6 #6 Drexel University 94 $51,295
# 7 #7 Florida Tech - Online 87 $48,618
# 8 #8 DePaul University 85 $48,012
# 9 #9 Capella University 83 $47,600
# 10 #10 Concordia University - Saint Paul 82 $47,329

2023 Online Colleges Offering Bachelor's Degrees

Ranking Details

#1 Bellevue University

  • Salary Score: 100
  • Median Starting Salary: $59,410
  • Locations: Bellevue (NE)
  • Accreditation: HLC

Bellevue University, a private, nonprofit institution, offers an online Bachelor of Science in Marketing, as well as an online Bachelor of Science in Business Administration and an online Bachelor of Science in International Business Administration, both of which have an optional concentration in marketing. All three programs require 127 credit hours. Enrollees who've already earned an associate degree may be able to complete their bachelor's degree in two and a half years on Bellevue's accelerated program.

While the courses in each program differ, coursework is designed to help students develop skills in marketing, data analysis, critical thinking, and problem solving. Programs may include an internship or a capstone course, and all students must complete three courses in ethics and values.

#2 Western Governors University

  • Salary Score: 98
  • Median Starting Salary: $54,663
  • Locations: Salt Lake City (UT)
  • Accreditation: NWCCU

Western Governors University (WGU) is a private, nonprofit institution offering an online Bachelor of Science in Business Administration in Marketing, which requires the completion of 41 courses. The courses are competency-based, meaning that students can complete each course as soon as they can demonstrate that they've mastered the material. This unique structure allows some students to complete their degrees in less than four years. The school's acceptance rate is 96%, and its graduation rate is 54%.

WGU delivers its online courses through the Moodle learning management system. Among the core courses for this major are Marketing Applications, Consumer Behavior, Digital Marketing, and Brand Management. Students must also complete a capstone project.

#3 Park University

  • Salary Score: 98
  • Median Starting Salary: $54,447
  • Locations: Parkville (MO)
  • Accreditation: HLC

Through Park University, a private, nonprofit institution, students can earn an online Bachelor of Science in Business Administration - Marketing. To graduate, students must complete 120 credit hours, 30 of which must be completed in residency at the university. Full-time students may be able to complete the degree requirements in four to five years. Park has an acceptance rate of 69% and a graduation rate of 25%.

At this school, students access their online courses through the Canvas platform. In addition to business core courses such as management, accounting, and economics, students who've opted for the marketing concentration take courses in consumer behavior, marketing management, and marketing research. A marketing internship is optional.

#4 University of Minnesota Online

  • Salary Score: 97
  • Median Starting Salary: $53,511
  • Locations: Minneapolis (MN) (and 4 others)
  • Accreditation: HLC

The University of Minnesota Online (UMC), which is a public institution, offers an online Bachelor of Science in Marketing. Some students may be able to complete the required 120 credit hours in four years, while others may need five to six years to earn their degree.

UMC students use the Canvas platform to access course materials, complete homework assignments, and interact with peers and instructors. Some of the required general education courses include composition, algebra, and public speaking. Courses in the major include business subjects as well as Branding & Design, Marketing Strategies, Consumer Behavior, and Marketing Research. Marketing majors have the option of completing an internship or taking one additional elective course.

#5 Pennsylvania State University

  • Salary Score: 94
  • Median Starting Salary: $51,414
  • Locations: State College (PA)
  • Accreditation: MSCHE

Students considering a marketing degree from Pennsylvania State University — a public institution — have two online options: a Bachelor of Science in Marketing or a Bachelor of Science in Business with a concentration in management and marketing. Both programs require 120 credit hours, which some full-time students accomplish in four years.

At Penn State, students use the Canvas learning system to access their online courses. The marketing curriculum focuses on advertising and sales promotion, marketing management, research, and e-commerce, while the business curriculum offers a mix of general business and marketing courses. Both programs are designed to provide students with a solid foundation in business strategies, communication, data analysis, and decision making.

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