2023 Best Online Marketing Degrees

Bellevue University, a private, nonprofit institution, offers an online Bachelor of Science in Marketing, as well as an online Bachelor of Science in Business Administration and an online Bachelor of Science in International Business Administration, both of which have an optional concentration in marketing. All three programs require 127 credit hours. Enrollees who've already earned an associate degree may be able to complete their bachelor's degree in two and a half years on Bellevue's accelerated program.

While the courses in each program differ, coursework is designed to help students develop skills in marketing, data analysis, critical thinking, and problem solving. Programs may include an internship or a capstone course, and all students must complete three courses in ethics and values.

Western Governors University (WGU) is a private, nonprofit institution offering an online Bachelor of Science in Business Administration in Marketing, which requires the completion of 41 courses. The courses are competency-based, meaning that students can complete each course as soon as they can demonstrate that they've mastered the material. This unique structure allows some students to complete their degrees in less than four years. The school's acceptance rate is 96%, and its graduation rate is 54%.

WGU delivers its online courses through the Moodle learning management system. Among the core courses for this major are Marketing Applications, Consumer Behavior, Digital Marketing, and Brand Management. Students must also complete a capstone project.

Through Park University, a private, nonprofit institution, students can earn an online Bachelor of Science in Business Administration - Marketing. To graduate, students must complete 120 credit hours, 30 of which must be completed in residency at the university. Full-time students may be able to complete the degree requirements in four to five years. Park has an acceptance rate of 69% and a graduation rate of 25%.

At this school, students access their online courses through the Canvas platform. In addition to business core courses such as management, accounting, and economics, students who've opted for the marketing concentration take courses in consumer behavior, marketing management, and marketing research. A marketing internship is optional.

The University of Minnesota Online (UMN), which is a public institution, offers an online Bachelor of Science in Marketing. Some students may be able to complete the required 120 credit hours in four years, while others may need five to six years to earn their degree.

UMN students use the Canvas platform to access course materials, complete homework assignments, and interact with peers and instructors. Some of the required general education courses include composition, algebra, and public speaking. Courses in the major include business subjects as well as Branding & Design, Marketing Strategies, Consumer Behavior, and Marketing Research. Marketing majors have the option of completing an internship or taking one additional elective course.

Students considering a marketing degree from Pennsylvania State University — a public institution — have two online options: a Bachelor of Science in Marketing or a Bachelor of Science in Business with a concentration in management and marketing. Both programs require 120 credit hours, which some full-time students accomplish in four years.

At Penn State, students use the Canvas learning system to access their online courses. The marketing curriculum focuses on advertising and sales promotion, marketing management, research, and e-commerce, while the business curriculum offers a mix of general business and marketing courses. Both programs are designed to provide students with a solid foundation in business strategies, communication, data analysis, and decision making.

Drexel University is a private university offering an online Bachelor of Science in Business Administration - Marketing that requires 180 credit hours. The program takes place over four 10-week quarters each year, and students can complete it in approximately four years. The acceptance rate at Drexel University is 83%, with 68% of students earning their degree.

Students at Drexel use Blackboard for their remote courses, which can be completed entirely online and on a flexible study schedule. This program covers foundational business practices and operations that are suited for global organizations. Students learn effective communication skills alongside core coursework. Nine marketing courses can be chosen to fulfill the major, including Operations Management, Introduction to Marketing Management, and Managerial Accounting Foundations. Graduates may explore roles as business analysts, social media managers, and media buyers.

Florida Tech - Online (FIT) is a private institution with an online BA Business Administration - Marketing requiring 121 credit hours. Students studying full time are likely to complete the degree in approximately four years. FIT accepts 100% of its applicants, while 14% of students graduate with their degree.

FIT uses Canvas to deliver their online coursework. This software allows students to finish their degrees entirely online. The core curriculum helps students understand consumer behavior, design marketing campaigns, and evaluate product demand. Required classes include International Marketing, Consumer Behavior, and Marketing Research. Career paths include marketing managers, market research analysts, and advertising managers.

DePaul University (DPU) is a private university with an online Bachelor of Science in Business - Marketing. This degree requires 126 credit hours, which full-time students can complete in approximately four years. There are three concentrations available: (1) Digital Marketing, (2) Standard Marketing, and (3) Sales Leadership. Students are accepted into DPU at a rate of 69%, with 70% of students graduating with a degree.

DPU students use Course OnLine as their primary learning management system, where they can study 100% online with the option of asynchronous or synchronous courses. The curriculum for this program focuses on analyzing markets and generating creative strategies to solve problems. Among the required classes are Consumer Behavior, International Marketing, and Internet Marketing. Students are also required to take a directed internship in their community. Career opportunities in advertising, market research, and strategic planning may be available upon graduation.

Capella University is a private, four-year institution based in Minneapolis. The university hosts an online Bachelor of Science in Business - Marketing. To earn this degree, it requires 180 quarter credits in total. In general, it takes approximately four years to graduate with a bachelor's degree, whether online or in person. However, at Capella, 135 credits can be transferred from another school, which may limit the amount of time needed. Capella has a 21% graduation rate. Although this is fairly low, it may be because the university accepts all applicants who apply.

Since this is a business degree with a marketing concentration, it is designed for students who want to learn foundational business skills first and foremost. Overall, ten core courses are required as well as eight specialization courses. It covers various topics, such as marketing research, sales strategies, managerial procedures, and business ethics. Some example classes include Brand Identity and Marketing Communications, Marketing Distribution Channel Management, and Customer Behavior. Some potential careers for graduates include marketing managers, marketing analysts, account managers, and sales representatives.

Concordia University - Saint Paul (CSP) is a private, Christian university that hosts an online Bachelor of Arts in Digital Marketing. In order to meet the graduation requirements, students must complete 120 credit hours. The program page notes that this can be completed in as a little as two years. Full-time students without existing college credits may graduate in approximately four years. CSP's acceptance rate is 68%, with 60% of students graduating with a degree.

Online students at CSP use Blackboard to complete their coursework, which is delivered online and in an asynchronous format. The curriculum is taught through a Christian liberal arts lens, with a focus on developing practical skills in social media marketing, data analytics, and e-commerce, among other areas. There are a number of required courses, such as Principles of Marketing, Social Media Marketing, and Marketing Analytics. The program culminates in a portfolio capstone project. Graduates may find employment as market research analysts, social media managers, and content marketing managers.

Tiffin University (TU) is a private university offering an online Bachelor of Business Administration in Integrated and Digital Marketing that requires 121 credit hours. Students can complete this program in approximately four years while studying full time. The acceptance rate at TU is 74%, with 24% of students reaching their degree.

At TU, students use Moodle for remote courses, which can be completed online and on a flexible study schedule. This program explores marketing theories while examining common marketing issues and problem-solving. Students explore marketing language, develop their own marketing plan, and perform company marketing analyses. Required classes include Buyer Behavior, Digital Marketing, and Social Media Marketing. Internships are available to help students pursue careers as brand managers, marketing analysts, and marketing account executives.

The University of Florida (UF) is a public institution with an online Bachelor of Science in Advertising: Persuasive Messaging requiring 120 credit hours. Students studying full time can complete the degree in approximately four years. UF accepts 66% of its applicants, while 72% of students graduate with their degree.

UF uses Canvas to deliver their online coursework. This software allows students to finish their degrees completely online, with the majority of courses taking place asynchronously. The core curriculum is designed to teach students how to communicate and engage with audiences through media. This includes taking required classes, such as Principles of Advertising, Writing for Strategic Communication, and Law of Mass Communication. A total of six credits can also be taken through an experiential learning project in advertising. Career paths include market researchers, account planners, and brand strategists.

Washington State University (WSU) is a public university offering an online Bachelor of Arts in Business Administration - Marketing requiring a minimum of 120 credit hours. Students studying on a full-time schedule can complete this program in approximately four years. The acceptance rate at WSU is 86% and the graduation rate is 64%.

Students at WSU use the Canvas learning management system to access their core online courses, which are taught entirely online. The program consists of accelerated seven-week sessions requiring 15 to 20 hours per week. Business fundamentals are included as part of the program's foundation, while the marketing core covers branding, retail management, market research, and more. There are five required courses, including Consumer Behavior, Promotion Management, and Marketing Management. Students must also complete a writing portfolio. Graduates may earn career opportunities as advertising specialists, brand consultants, and marketing associates.

Northwood University - Michigan (NU) is a private institution with an online Bachelor of Business Administration in Marketing requiring the completion of 120 credit hours. Students may graduate in approximately four years while studying full time. NU accepts 83% of applicants, with 60% of students reaching graduation.

All online courses at NU are delivered through the Blackboard learning management system. This allows students to study completely online. This degree takes a broad look at marketing and includes sales, consumer behavior, advertising, e-commerce, and trend analysis. Students also engage in business and management courses. Among the marketing requirements are courses such as International Marketing, Marketing Research, and Marketing Management. Additionally, students must complete two capstone courses in marketing and e-commerce. Students may be hired as marketing associates, marketing managers, and sales representatives.

The University of Toledo (UT) is a public university that offers an online Bachelor of Business Administration in Marketing. This degree requires 125 credit hours, which students generally complete in around four years while studying full time. UT accepts 97% of applicants, while 49% of students graduate with a degree.

Blackboard is the main learning platform used by UT students for their coursework, which can be completed 100% online and on a flexible schedule. This degree blends a business core with the development of marketing skills that are needed to enter the workforce or advance to a graduate-level program. Among the required credits are classes, such as Principles of Marketing; Marketing Research and Data-Based Management; and Marketing Analysis and Decision Making. Additional credits are required for a marketing internship. Jobs for graduates may be available in sales, product management, and marketing research.

Utah State University (USU) is a public institution that features an online Bachelor of Science in Agribusiness - Agricultural Marketing requiring 120 credit hours. The program is set on a four-year plan for students who study full time. The acceptance rate at USU is 93% and the graduation rate is 55%.

At USU, students use Canvas as their learning management system, where courses are delivered entirely online and on a flexible timeline. The core curriculum for this program explores the agriculture industry as a whole, along with the business skills that are needed to build a successful career. Marketing majors learn how to analyze prices, manage risk, and sell products within various agriculture sectors. Here are several examples of required courses: Firm Marketing and Price Analysis; Technical and Professional Communication Principles; and Agribusiness Sales and Marketing. An internship in economics is available as an elective. Marketing career opportunities may be available in cooperatives, land management agencies, and agriculture production companies.

Kennesaw State University (KSU) is a public university that hosts an online Bachelor of Business Administration in Marketing. In order to meet the graduation requirements, students must complete 120 credit hours, which can be done in approximately four years on a full-time schedule. KSU acceptance rate is 82%, with 49% of students graduating with a degree.

Online students at KSU use Brightspace to complete their coursework, which is delivered online. The curriculum explores elements of communication, analytics, and trends to provide students with an up-to-date understanding of marketing principles. There are a number of required courses, such as Consumer Behavior, Marketing Research, and Marketing Strategy. Up to six credits may be used towards a business internship. Graduates may find roles as brand managers, retail merchandisers, and social media directors.

Arizona State University (ASU) is a public institution that features an online Bachelor of Science in Marketing requiring 120 credit hours. The average completion time for this degree is approximately four years for full-time students. The acceptance rate at ASU is 70% and the graduation rate is 47%.

At ASU, students use Canvas as their learning management system, where courses are delivered entirely online and asynchronously. The core curriculum for this program teaches students to understand markets, better predict consumer behavior, and develop advertising strategies. Here are a few examples of required courses: Marketing Research, Services Marketing Strategy, and Consumer Behavior.

ASU also offers a Bachelor of Science in Digital Audiences that features similar coursework focused on social media and the internet. Both programs allow students to take part in an internship elective. Career opportunities for either degree include marketing managers, marketing associates, and market research analysts.

Rutgers University - Camden (RU) is a public university that hosts an online Bachelor of Arts in Business Administration - Digital Marketing. Students must have earned at least 18 college credits to apply. Once enrolled, students must complete 120 credit hours, which can be done in approximately four years on a full-time schedule. RU's acceptance rate is 79%, with 70% of students graduating with a degree.

Online students at RU use Canvas as their learning management system. Coursework is delivered online in a flexible format covering a wide range of fundamental business subjects. The digital marketing major teaches students how to develop marketing plans in the digital space. There are several required courses, such as Digital Marketing Fundamentals, Principles of Digital Analytics, and Social Media Marketing. Students are also required to complete a three-credit capstone in business policy. Graduates may find employment in marketing, advertising, and communication companies.

Kansas State University (K-State) is a public university that offers an online Bachelor of Science in Business Administration - Marketing. This degree requires 120 credit hours, which are generally completed in four years while studying full time. K-State accepts 96% of applicants, while 63% of students graduate with a degree.

Canvas is the main learning platform used by K-State students for their coursework, which can be completed 100% online. The focus of this degree includes coursework in accounting, management, finance, and marketing as part of its core curriculum. While the core only features an introduction, marketing majors get to explore their niche more closely with required courses in Consumer Behavior, Marketing Strategy, and International Marketing. An internship is available as an elective. Jobs for graduates may be available in advertising and marketing in a range of corporate, private, or public organizations.

Southern New Hampshire University Online (SNHU) is a private university offering an online Bachelor of Science in Marketing that requires 120 credit hours. Students can complete this program in approximately four years while studying full time. Concentrations are available in Digital Marketing and Social Media Marketing. The acceptance rate at SNHU is 92%, with 36% of students reaching their degree.

At SNHU, students use Brightspace for their remote courses, which can be completed entirely online and on a flexible study schedule. This core curriculum allows students to explore and develop marketing strategies, build effective communication skills, and collaborate with entities outside of marketing. Required classes include Digital Marketing, Strategic Brand Marketing, and Consumer Behavior. A capstone project in strategic marketing planning is also required. Graduates may explore roles as marketing managers, social media managers, and media planners.

West Virginia University (WVU) is a public institution with an online Bachelor of Science in Business Administration - Marketing requiring 120 credit hours. Students studying full time are likely to complete the degree in approximately four years. WVU accepts 90% of its applicants, while 61% of students graduate with degrees.

WVU uses SOLE and eCampus to deliver its online coursework. This software allows students to finish their degrees completely online and in an asynchronous format. The core curriculum takes advantage of experiential learning through hands-on activities. Students explore the societal and sustainability aspects of the global marketplace. Required classes include Buyer Behavior, Distribution Channels, and Integrated Promotions. WVU's Center for Career Development assists students in acquiring internships, where they can pursue careers as marketing research analysts, business continuity planners, and promotions managers.

Wilmington University (WU or WilmU) is a private university with an online Bachelor of Science in Marketing. This degree requires 120 credit hours, which full-time students can complete in approximately four years. Students are accepted into WU at a rate of 100%, with 44% of students graduating with a degree.

WU students use Canvas as their primary learning management system, where they can complete courses 100% online and on a flexible schedule. Students develop a strategic understanding of marketing concepts using new technologies and modern techniques. The marketing core features courses such as Marketing Management, Global Marketing, and Consumer Behavior. Students can choose between an internship and an experiential learning course. Career opportunities may be available as advertising managers, marketing managers, and market research analysts.

The University of Maryland Global Campus (UMGC) is a public university that hosts an online Bachelor of Science in Marketing. Graduation requirements state that students must complete 120 credit hours, which can be done in approximately four years on a full-time schedule. UMGC acceptance rate is 100%, with 30% of students graduating with a degree.

Online students at UMGC use the LEO learning management system to complete their 100% online coursework. The curriculum teaches the skills needed to compete in the global marketplace. Students explore business and marketing principles through required courses in Consumer Behavior, Integrated Marketing Communications, and Social Media Marketing. Graduates may use their experience from the required Program and Career Exploration in Business course to pursue employment as marketing managers, marketing researchers, and sales associates.

Indiana State University (ISU) is a public institution that features an online Bachelor of Science in Marketing requiring at least 120 credit hours. The completion time for this degree is approximately four years for full-time students. Concentrations are available in Sales Management and Marketing Management. The acceptance rate at ISU is 94% and the graduation rate is 45%.

ISU's learning management system is Blackboard, where courses are delivered entirely online and on a flexible timeline. This degree's core curriculum includes the study of marketing theory, practices, and the various tools used by industry professionals. Students get an opportunity to study in marketing consulting projects with real businesses and explore internships. Here are several examples of required courses: Buyer Behavior, Marketing Research, and Marketing Management. Career opportunities include marketing researchers, retail buyers, and brand managers.

Indiana Wesleyan University Online (IWU) is a private, Christ-centered university that offers an online Bachelor of Science in Marketing. This online degree program requires 120 credit hours, which are generally completed in four years while studying full time. There are two concentrations: (1) Digital Media Business Strategies and (2) Marketing Analytics. IWU accepts all of its applicants, while 54% of students graduate with a degree.

Brightspace is the main learning platform used by IWU students for their coursework, which can be completed 100% online and formatted to fit flexible schedules. This degree not only develops an understanding of business acumen through complex problem-solving, but it also explores global marketing issues, communication methods, and marketing technologies. A biblical framework is integrated into this program with required classes, such as Foundations of Marketing, Statistics for Marketers, and Leadership Perspectives. Jobs for graduates may be available as social media managers, media planners, and marketing managers.

Temple University (TU) is a public institution with an online Bachelor of Business Administration in Marketing requiring the completion of 124 credit hours. Typically, students graduate in approximately four years while studying full time. An accelerated option is available, allowing students to graduate in three years. Specialization options include Consumer Insights, Digital Marketing, Retailing, and Sales Force Effectiveness. TU accepts 72% of applicants, with 73% of students reaching graduation.

All online courses at TU are delivered through the Canvas learning management system. This allows students to study completely online. This degree combines marketing theory with practical experience through classroom simulations and cooperative projects. Among the marketing requirements are classes, such as Consumer and Buyer Behavior, Customer Data Analytics, and International Marketing. Additionally, students are allowed to take an internship or cooperative experience as an elective. Students may be hired as media planners, customer relationship managers, and marketing managers.

The University of Wisconsin - Whitewater (UW - Whitewater) is a public university offering an online Bachelor of Business Administration - Marketing requiring at least 120 units. Students studying on a full-time schedule can graduate in approximately four years. This program offers a Digital Marketing emphasis. The acceptance rate at UW - Whitewater is 83%, and the graduation rate is 64%.

Students at UW - Whitewater use the Canvas learning management system to access their core online courses. Course material, class discussions, and assignments are available entirely online. The curriculum for this program explores marketing research, analysis, design, pricing, and distribution. Required courses include Marketing Research, Introduction to Digital Marketing, Marketing Management and Policies, as well as a senior-level capstone project in strategic management. Career services are available for graduates to explore roles as marketing managers, media planners, and public relations specialists.

Minot State University (MSU) is a public university offering an online Bachelor of Science in Marketing that requires between 120 and 122 credit hours. Students can complete this program in approximately four years while studying full time. The acceptance rate at MSU is 88%, with 45% of students reaching their degree.

At MSU, students use Blackboard for their remote courses, which can be completed entirely online. During this program, students learn skills in advertising, social media, accounting, ethics, sales, and public relations. The marketing major features required classes, such as Consumer Behavior, International Marketing, and Marketing Strategy. An internship program is available. Graduates may become marketing professionals at government agencies, consulting firms, and corporations.

Baker College Online (BC) is a private institution with an online Bachelor of Business Administration in Marketing requiring 120 credit hours. Students studying full time are likely to complete the degree in approximately four years. BC accepts 41% of its applicants, while 22% of students graduate with their degrees.

BC uses Canvas to deliver online coursework. This software allows students to finish their degrees completely online and on a schedule that meets their needs. The core curriculum explores the principles of marketing and sales through practical coursework. The marketing core contains 36 credits and includes courses such as Digital Marketing, Multichannel Selling, and Marketing Research. Students also explore a range of foundational business courses. Career paths include marketing management, sales management, and marketing research.