Online marketing degrees are available at the associate, bachelor's, master's, doctoral, and certificate levels. Marketing professionals ensure that their organization's message speaks to the right people, with the goal of increasing and maintaining market share. Our lists of the best online bachelor's degrees and the best online master's programs in marketing may be helpful to prospective students. These lists are based on manually researched tuition costs and alumni salries provided by PayScale.
In addition to institutional accreditation, students should select marketing degree programs that have programmatic accreditation from the Association to Advance Collegiate Schools of Business (AACSB). Learn more about pursuing an online marketing degree with detailed information about accreditation and career options in the field.
2020 Best Online Colleges Offering Bachelor's in Marketing Degrees
This list highlights the 21 best value colleges offering online bachelor's degrees in marketing. At #3, Park University charges $12,450 per year for their Bachelor of Science in Marketing. Indiana State University, ranked #4, offers distance learners a Bachelor of Science in Marketing for $11,656 per year. Alumni reported a mid-career salary of $105,300.
Alumni salaries were provided by PayScale. View our methodology for more details or learn more about OnlineU.
Two online degrees are available for those interested in an undergraduate marketing degree from Park University: a Bachelor of Science in Marketing or a Bachelor of Business Administration with a concentration in marketing. Interested applicants must complete the application, apply for financial aid, and submit applicable transcripts. Programs start in the fall, spring, and summer. The BS in Marketing degree has a 39-credit business core, 21 credits in marketing-specific classes, and a dozen electives from which to choose. The Bachelor of Business Administration degree has a 36-credit business core, a student seminar, a professional writing requirement, and several other liberal arts requirements. The marketing-specific concentration classes add 21 credits. The degrees require a total of 120 credit hours. Park University's programs are recognized by Quality Matters, an organizational leader in online education quality assurance. Online learners use the Canvas Learning Management System to access their classroom materials. Students have two technology help desks for support and may utilize additional support services, including disability services, academic advising, tutoring, and writing assistance. Motivated individuals with a 3.0 GPA and enough earned credit may receive approval to take master's level courses as part of their undergraduate requirements. These credits can be applied toward a Master of Business Administration.
#2 Indiana State University
Annual Tuition: $11,656
Median Salary: $105,300
Locations: Terre Haute (IN)
Indiana State University offers dozens of online degree programs that share the same faculty as on-campus programs. Students seeking an online marketing degree at Indiana State University can apply to the Bachelor of Science in Marketing. Accepted individuals can choose a concentration in marketing management or sales management, though only the marketing management concentration is available online. Elective options include an upper-level marketing strategy seminar, individualized study, or a marketing internship. Students pursuing this degree will have the chance to take electives in areas including nonprofit marketing, retail management, and motorsports marketing. The total degree requires 120 credit hours, which include courses in the business core. The full program takes four years to finish, though students can opt to take classes on a part-time basis. Additionally, some transfer credit is accepted. Online students have access to tutoring, academic advisement, and IT support. Students may also use library resources and a Math & Writing Center. The Career Center will help students identify possible internships and even assists in job placement post-degree-completion. Online coursework requires no campus visits and is delivered asynchronously. Interested candidates must be residents of the United States or Canada unless serving in the military. Applicants must submit all transcripts, SAT or ACT scores, and a completed online application. Students may apply for the fall, spring, or summer semesters. Incoming freshmen must meet a 2.5 GPA requirement, while transfer students must have at least a 2.0 GPA.
#3 Lindenwood University
Annual Tuition: $14,850
Median Salary: $106,100
Locations: Saint Charles (MO)
The BA/BS in Business Administration at Lindenwood University is an online marketing degree program that can be completed in two to four years. Students will learn the principles to pursue careers in the business world, including accounting, finance, management, business law, human resources management, marketing, business operations, and management. The BA/BS in marketing is another online option for students wishing to explore careers in advertising and product service promotion. The Bachelor of Science in Social Media and Digital Content Strategy is for students who wish to enter the digital marketing world as social media managers, content strategists, or webmasters. Online students can engage the Linwood University community thanks to dedicated faculty and staff, technology support, academic advising, and more. The program is offered in an asynchronous format through Canvas, though some live face-to-face interactions may take place over Skype. To apply to the program, students must fill out an online application and submit transcripts. For students with a GPA below 2.0, a resume and a letter of a personal statement must also be submitted.
#4 Georgia Southwestern State University
Annual Tuition: $5,970
Median Salary: $101,400
Locations: Americus (GA)
Accreditation: SACS COC
Creative and logical students interested in a Bachelor of Business Administration in Marketing degree can take courses online (asynchronous) or in person at Georgia Southwestern State University. Students learn a background in management, economics, and accounting in addition to marketing, to gain an edge in many advertising, sales, and marketing careers. The degree program consists of 42 core credits, 18 hours of accounting and economic courses, and 60 hours of marketing, management, and business classes, with a capstone course in strategic management. Advanced topics within the major include consumer behavior, personal selling, and market research. Courses are available for the online business management degree through Brightspace in spring, summer, and fall semesters; campus classes meet in the spring and fall. Enrolled students are encouraged to join business clubs, access mentors, and use internships to enhance their understanding of marketing. To apply, students must submit official transcripts, SAT or ACT scores (minimum levels required), and a nonrefundable fee to the school.
#5 Maryville University
Annual Tuition: $16,000
Median Salary: $103,500
Locations: St. Louis (MO)
Aspiring marketing professionals have several opportunities to earn their degree at Maryville University: the Bachelor of Science in Marketing, the Bachelor of Science in Business Administration - Marketing, and the Bachelor of Arts in Liberal Studies - Marketing. All programs teach students the skills needed to pursue careers in marketing, advertising, promotions, and more. The BS in Marketing program features a business and marketing core plus electives in social media, project management, and global marketing. Internship opportunities allow students to build their resume as they study. The Bachelor of Science in Business Administration is a general business program focusing on the fundamentals of economics, finance, and management. The Bachelor of Liberal Arts is the most flexible program of the three. It features a liberal arts curriculum in the arts and humanities with a focus on a number of professional disciplines, including marketing. All programs are offered 100% online, with three start dates. Students can finish in two years. Students receive support from on-campus services like career development and academic advising. There is no fee or exam required to apply to Maryville University. Prospective students must submit an online application with their transcripts. Students should maintain a 2.5 GPA or higher.
#6 Franklin Pierce University
Annual Tuition: $12,000
Median Salary: $99,600
Locations: Rindge (NH)
The Bachelor of Science in Marketing at Franklin Pierce University allows aspiring marketing professionals a flexible way to earn their online bachelor’s degrees. The program focuses on the principles of marketing from a global perspective, including market analysis, communication, and decision-making. Faculty are experts in their fields. Small class sizes help students create connections with faculty mentors and their peers. Students can study full-time or part-time. Six terms throughout the academic year allow for flexible start options. It is possible for students to accelerate their progress through the program by earning credit for previously earned licenses, certifications, and work experience. Enrolled students can take advantage of a wide variety of student resources, including academic tutoring, career development, information technology support, and the writing center. To apply to this online marketing degree program, prospective students must submit an application and transcripts and financial aid application. Students may be eligible for financial aid.
#7 West Virginia University
Annual Tuition: $10,380
Median Salary: $98,300
Locations: Morgantown (WV)
The Regents Bachelor of Arts at West Virginia University is a state-supported program created for adult learners to earn their degrees as they balance both work and personal responsibilities. The advertising focus of this program is best suited for students who wish to explore career opportunities in business fields such as marketing, promotions, sales, and more. This 120-credit online program features a general education core, plus upper and lower electives in business foundation courses and advertising. Students learn the skills needed not only for business but for industries that require employees with strong communication and critical thinking skills. Enrolled students have access to student support, including academic and career advising. Individuals who are four years out of high school and have a 2.0 GPA or higher are eligible to apply for this program. Prospective students can submit their application online, along with transcripts. In addition to academic experience, the admissions committee will consider work experience as well as military service, certifications, and other credentials. An interview may be required.
#8 Utah State University
Annual Tuition: $10,470
Median Salary: $98,100
Locations: Logan (UT)
The Bachelor of Science in Agribusiness - Agriculture Marketing is a specialized online marketing bachelor’s degree that prepares students for the business side of agriculture. This 120-credit program provides an education in both business and the business of farming. In addition to marketing, students may also concentrate in Farm and Ranch Management, Agricultural Finance, and International Agriculture. Students gain the skills necessary to explore careers in the field of agriculture as well as businesses and organizations that work with rural areas of the country. Alumni of the program are employed in a wide variety of roles in sales and service, real estate, banking and farm credit, and ranch operations. Campus resources that are available to online students include counseling services, veteran and military support, academic and career advising, and the USU inclusion Center. To apply to this online marketing degree program, prospective students must fill out an online application and submit their transcripts. Applicants must also have a 2.5 GPA or higher.
#9 University of Arkansas at Little Rock
Annual Tuition: $8,400
Median Salary: $96,300
Locations: Little Rock (AR)
The Bachelor of Business Administration in Marketing is a 120-credit program that focuses on a liberal arts curriculum with a concentration in Business and Marketing. This program is designed for students who wish to pursue professional opportunities in marketing, advertising, sales, and other fields. Students will be taught how to make connections and nurture relationships between businesses and consumers. Hands-on field experience in international business provides a global perspective that many employers look for in their new hires. This online marketing degree program offers the same experience as the on-campus one, the only difference being the flexibility the student has to complete their education on their own time. Students have access to all campus resources, including library databases, academic tutoring and advising, and tech support. To be considered for the program, applicants must have a 2.25 GPA or higher and have completed prerequisites in college algebra and composition. Students can apply to the University of Arkansas at Little Rock online and submit their transcripts for admissions consideration.
#10 Rutgers University-Camden
Annual Tuition: $29,030
Median Salary: $104,400
Locations: Camden (NJ)
The Bachelor of Arts in Business Administration - Digital Marketing at Rutgers University-Camden is an opportunity to gain an education in a flexible online format that works well for the adult learner’s schedule. The 120-credit program consists of major prerequisites, a business core curriculum, general education classes, and business electives. Digital marketing classes cover strategy, analysis, design, and social media marketing. The core business coursework covers a range of topics, including data analytics, corporate finance, and strategic human resources. This program can be completed 100% remotely so that students can earn their online bachelor’s degree as their schedule permits. Graduates of the program enter a variety of different fields, as well as go on to advanced graduate study in business, marketing, and more. This online marketing degree program requires at least 18 transferable credits with a 2.5 GPA or higher. Students have access to a number of campus services, including career development and academic advising. Graduates also can connect with the Rutgers alumni network.
#11 SUNY Empire State College
Annual Tuition: $10,943
Median Salary: $95,400
Locations: Saratoga Springs (NY)
Students who wish to earn their college degree in business and marketing have three options: the Bachelor of Arts, the Bachelor of Science, and the Bachelor of Public Service. All three online programs (can also be blended format) are in Business, Management, and Economics with a concentration in marketing. These asynchronous online marketing degree programs provide students with a core education in business principles, such as economics, accounting, finance, and management, along with the opportunity to take electives within marketing. The program is offered in traditional two-semester academic years, though students can accelerate their progress by taking classes during the summer term. Available services to online students include academic and career advising, as well as library resources and academic support. Students can transfer in up to 93 credits from another institution. To apply to SUNY Empire State College, students must complete an online application that includes high school (or college) transcripts, and an admissions essay; homeschooled or GED applicants must show proof of graduation.
#12 University of Massachusetts - Amherst
Annual Tuition: $11,700
Median Salary: $95,700
Locations: Amherst (MA)
Ranked the best public undergraduate business program in the Northeast, Umass Amherst gives its students a competitive edge with its Bachelor of Business Administration in Marketing degree. Those interested in this online marketing degree program can use the Common Application. Prospective students must select a first- and second-choice major when applying in addition to submitting an essay, official transcripts and test scores, a letter of recommendation, and an application fee. If accepted, students should expect a program that provides both a general education (10-12 courses) and a background in business concepts through the Isenberg School of Management (12 courses). Four upper-level marketing courses are required; in addition, 21 credits of various business electives can be chosen by the student to personalize the educational experience. All courses are available through Moodle, an asynchronous online learning system that makes study flexible for adult learners. Students have the opportunity to join many professional marketing-related organizations, and also have access to faculty advisors and a global network of alumni.
#13 Texas A&M University-Corpus Christi
Annual Tuition: $20,250
Median Salary: $96,800
Locations: Corpus Christi (TX)
Accreditation: SACS COC
The Bachelor of Business Administration at Texas A & M University-Corpus Christi offers a firm foundation in basic business principles like accounting, finance, and economics, along with the ability to choose Marketing as a focus. Other majors available in this online business program include Accounting, General Business, and Management. The BBA is an online completion program that makes it easy for students to finish their education in a way that suits their schedules. The program consists of 60 credits and can be completed in less than two years. Enrolled students have access to a number of campus resources, including academic and career advising. Prospective students can apply online to this online marketing degree program through the ApplyTexas platform, where they can submit their test scores, personal essay, transcripts, and other required documents. Applicants must have already earned an associate degree or have completed the necessary core requirements and lower-level business classes to be admitted to the business program.
#14 Purdue University Fort Wayne
Annual Tuition: $20,622
Median Salary: $95,200
Locations: Fort Wayne (IN)
The Bachelor of Science in Business Marketing at Purdue University Fort Wayne explores theory and practice in a global setting including analysis, critical thinking, decision-making, communication, and collaboration. Coursework includes introductory general education classes, courses in business, economics, and marketing as well as accounting, finance, and management. Students are first admitted to the program as pre-business students until all prerequisites are completed. The complete program is 120 credits including a capstone class. An independent study option is available so that students can tailor their program to fit their academic and professional pursuits. Enrolled students have access to campus services that include tech support, academic support, and advising, and library resources. To apply, prospective students must fill out an online form and are contacted by the admissions office to complete the application with required documents to enroll in coursework for that term. Applicants should have a 2.0 GPA or higher and at least 45 credits ready to transfer.
#15 University of Alabama at Birmingham
Annual Tuition: $20,010
Median Salary: $94,500
Locations: Birmingham (AL)
Accreditation: SACS COC
The AACSB-accredited Bachelor of Science in Marketing program from the University of Alabama at Birmingham is completely virtual. This dynamic 120 credit hours program is offered through the university’s Collat School of Business. Courses run 15 weeks long and utilize several asynchronous academic technologies, including Canvas. Online degree students can reach a technical help desk 24/7 when needed. Students in the program take two foundation courses to learn basic business and finance concepts before devoting approximately 80 credit hours to a broad range of marketing, management, and business classes. Other courses in general subjects are also provided. Students interested in attending UAB’s online marketing bachelor’s degree can apply directly through the school’s website or through the Common App. Applicants must have a 2.75 high school GPA (a 2.0 for transfer students), and submit official high school transcripts and test scores along with their application (fee required). Students accepted to UAB recently had an average high school GPA of 3.73 and a 25 ACT or 1210 SAT score.
#16 Washington State University
Annual Tuition: $11,550
Median Salary: $90,043
Locations: Pullman (WA)
Students earning their Bachelor of Arts in Business Administration in Marketing through Washington State University can expect a program offered in an asynchronous format for flexibility. Application requirements vary, but most paths require a fee, transcripts, and test scores, or a resume. WSU’s online marketing degree is offered through the Carson College of Business, which is fully accredited by AACSB and uses Blackboard Learn. The program requires 120-semester credits. Transfer credits can be used to meet most general education requirements. Those in the marketing program must follow a competitive business administration certification process in order to take upper-level business and marketing courses. Students are ranked according to their grades and performance; only a small number are certified each semester. WSU has an online platform for students in their global campus to engage with each other and experts through a variety of online media and activities, providing networking opportunities in addition to socializing and informational discussions. Students can also continue their business education at the masters and doctoral levels at WSU.
#17 Florida International University
Annual Tuition: $10,376
Median Salary: $88,500
Locations: Miami (FL)
Accreditation: SACS COC
Aspiring marketing professionals have two opportunities at Florida International University to earn their college degree: the Bachelor of Business Administration in Marketing and the Bachelor of Science in Public Relations, Advertising, and Applied Communication. Both are fully online programs offered in an asynchronous learning format. Students in the BBA program will build a strong foundation in business principles, such as accounting, finance, and management. Students in the BS program will have a more concentrated focus in communication areas that include Journalism and Digital Media. Students have the opportunity to get involved with FIU’s chapter of the American Marketing Association, as well as to take advantage of other student services, like academic advising and career development. Accepted students are assigned success coaches to help them along the way to graduation. Students with fewer than 60 completed college credits must submit ACT or SAT scores for admissions consideration; all students must submit an online application with their transcripts and fee. Sessions start in the fall, spring, and summer.
#18 Misericordia University
Annual Tuition: $13,330
Median Salary: $89,000
Locations: Dallas (PA)
The Bachelor of Business Administration online program at Misericordia University is a 121-credit degree program with concentrations in Marketing, Management, Management Information Systems, and Healthcare. Students who choose the Marketing concentration will take business and liberal arts classes, as well as study the principles of advertising and sales, pricing, product and service marketing, strategic marketing, market research, and consumer behavior. Within courses provided, students are taught skillsets necessary for employment opportunities in the business and creative marketing fields, particularly when coupled with an internship opportunity. The program provides a foundation for an MBA or other field of study. Students who are currently enrolled at Misericordia have access to a range of campus resources, including online library databases, tutoring, academic advising, writing center support, and disability services. To apply to this online marketing degree program, prospective students must submit an online application along with their transcripts to be reviewed by the admissions committee.
#19 Fashion Institute of Technology
Annual Tuition: $23,586
Median Salary: $93,086
Locations: New York (NY)
The Bachelor of Science in International Trade and Marketing for the Fashion Industries program at the Fashion Institute of Technology (FIT) is the only degree program in the country that has a primary focus on fashion. This two-year program is designed for students who have already earned an associate degree or at least 60 transfer credits. The curriculum includes 36 credits in the liberal arts and 27 credits in the fashion major. FIT has a large international student population as well as opportunities to study abroad to learn about fashion in a global context. There are internship opportunities in New York, as well as opportunities for networking within the industry. The online marketing degree program focuses on concepts in fashion that include sustainability and environmental and social responsibility. An Industry Advisory Board collaborates with FIT to create classes that are in tune with current trends in fashion. Priority admission is given to students who have completed the AAS program at FIT. To apply, prospective students must complete their prerequisite courses and submit transcripts along with an online application. An interview may be required. Scholarships are available for eligible students.
#20 Oregon State University
Annual Tuition: $14,850
Median Salary: $89,314
Locations: Corvallis (OR)
Students wishing to develop strong business skills with a focus in marketing can do so at Oregon State University. The Bachelor of Arts/Bachelor of Science in Business Administration both offer concentrations in Marketing and Digital Marketing. These programs are offered through Ecampus, Oregon State’s online and hybrid distance learning program. The difference between the BA and the BS is in the distribution of the general education requirements. Students who wish to focus more on digital advertising and social media marketing will opt for the digital marketing program, as opposed to the more general marketing option. All options, however, will prepare students to pursue careers in the business field, specifically in marketing, advertising, promotion, and more — especially when coursework is combined with practical experience via internships. Enrolled students will have options for student services that include academic and career advising, as well as technical support for the virtual learning platform. All applicants must apply online and submit high school (or college, if transferring) transcripts.
#21 Northwest Missouri State University
Annual Tuition: $15,109
Median Salary: $88,800
Locations: Maryville (MO)
The online Bachelor of Science program at Northwest Missouri State University is suited for individuals who wish to make careers in advertising, selling, marketing, and promotion. This online marketing degree program is interdisciplinary in nature, giving students the opportunity to build a foundation both in core business principles as well as a concentrated focus in Marketing. Students have the opportunity to intern and complete real-world projects to build a resume and portfolio that will be assets during the job interview process. There are three start dates each year; this, coupled with the asynchronous online approach, makes the BS in Marketing at Northwest Missouri a flexible option. Students have access to services that include online academic and career advising, disability services, and library resources. To apply to this selective program, students must submit an online application with transcripts from previously attended schools. A 3.0 GPA or higher is preferred. First-time first-year students must submit ACT or SAT scores.
Online Marketing Degree Overview & Career Information
Marketing certificate programs are designed for students who only want to study marketing-specific material, either because they already have an undergraduate degree or they want to gain skills in a very specific field. Associate degrees are broader in that they include general education courses in addition to marketing courses. The first half of a four-year bachelor's degree program mimics that of an associate degree program, while the second half requires students to take more advanced and in-depth marketing courses and electives.
Master's degrees are designed for those who wish to pursue supervisory, leadership, and management career opportunities. Courses may include brand management, marketing research, professional development, sales management, and product development. A thesis is typically required to graduate from a master's degree program.
Marketing doctorates require a significant amount of field research and require students to complete a doctoral thesis that results in a published dissertation. Students may also be required to teach introductory marketing courses and take field exams as part of their training.
Online Bachelor's Degrees in Marketing
Bachelor's degrees in marketing are usually business programs with a specialization in marketing topics. Students learn how to perform marketing research and predict consumer behavior for particular products. These programs take four years to complete and require about 120 credit hours of coursework. Prospective marketing bachelor's students will need to assemble the general admissions packet for a four-year college or university, which usually includes a high school diploma or GED certificate, standardized test scores, and letters of recommendation.
The curriculum in the marketing program is comprised of a general business core along with a set of marketing classes. Courses in accounting, finance, management, information systems, and economics provide students with the ability to understand marketing topics as they affect an entire business enterprise. Marketing specialization classes discuss advertising, marketing behavior, marketing research, global marketing, and e-marketing, among other topics. Students learn how to pinpoint a target market, identify the market's interests and wants, and develop a marketing or advertising campaign. Some bachelor's programs require an internship in a marketing department or firm prior to graduation.
The marketing bachelor's can be a great springboard for a variety of careers in marketing. Marketing management, sales management, and marketing research analysis are possible career opportunities.
When researching prospective schools, it's important to find out whether the institution has been accredited by a legitimate accrediting agency, especially for online schools. Accreditation helps ensure that you will receive a quality education that will adequately prepare you for a marketing career. Colleges and universities that choose to participate in the accreditation process are carefully reviewed by independent agencies that have been approved by the US Department of Education or the Council for Higher Education Accreditation.
Accreditation is important because it proves to students, other schools, and prospective employers that an institution and its programs meet acceptable standards with regard to the curricula, administration, student services, and other aspects. Most employers and schools only accept credits and degrees from accredited colleges and universities, and federal aid is only granted to students who enroll at an accredited school. Schools and programs that do not have accreditation may not meet the necessary standards of proper education, so it's recommended that students select a marketing program at an accredited online school.
Online Internet Marketing Degrees
The Internet is constantly changing the way that businesses market themselves and their products. Mastering search engine optimization (SEO), social media, and web analytics is essential to successful marketing campaigns today. A degree program in Internet marketing will prepare students to help businesses design and implement strategies to reach customers and measure the effectiveness of online campaigns.
Internet marketing degrees are available online at the associate, bachelor's, master's, and certificate level. Associate degree programs in Internet marketing focus on the skills and knowledge needed for entry-level work in the field, such as web design, search engine optimization (SEO), advertising basics, and social media marketing. Bachelor's degree programs provide students with a strong general education foundation as well as a more in-depth understanding of the principles and technologies behind Internet marketing. Graduates of associate and bachelor's programs may enter the field as SEO copywriters, web designers, and social media marketers.
Some colleges and universities offer a two-year MBA degree with a specialization in Internet marketing. These programs are ideal for professionals looking to learn new skills and move into management and consulting positions. In addition to learning about the fundamentals of business, MBA students also study Internet marketing technologies and how they may be used to gather data, analyze it, and use it to design effective campaigns. Internet marketing certificate programs are beneficial for professionals and small business owners who want to learn how to use the Internet to promote their business. Some programs may only last a weekend, while others may take nine months or more.
Career Opportunities for Marketing Degree Graduates
Online marketing degrees have the benefit of being specialized, while still allowing graduates to choose from several different career paths. Students learn business skills and effective communication, which are useful in a variety of career areas, as well as marketing research and marketing strategies.
Depending on your own interests and career goals, a marketing program can take you into a number of career areas. A bachelor's degree is the usual requirement for entry-level positions, while a master's or MBA can open up management or advanced positions. Here are some of the most popular marketing career opportunities available today:
Copywriters combine grammar, composition, and marketing strategies to craft messages that help sell products. A bachelor's degree in marketing, English, or communications is a good way to prepare for a career as a copywriter. Copywriters may work as freelance writers or as employees of advertising and public relations firms. They craft advertising slogans, press releases, and other content relating to a product or service.
Copywriters often work under tight deadlines, and they must be able to face rejection or critiques of their ideas on a regular basis. Writers that work as self-employed consultants have to handle the stress that comes with looking for new projects on a regular basis.
Public Relations Expert
The goal of a public relations specialist is to control the image of a particular brand or company. PR specialists make announcements about product changes, field questions from journalists, and mitigate the effects of negative information about the brand. Public relations workers also promote positive aspects of their company or client's brand through various media outlets.
Public relations specialists need strong interpersonal, writing, and communication skills to produce effective public messages about a client or employer. Long hours, high-stress situations, and tight deadlines account for the $54,000 median pay range PR experts earn per year. (BLS)
Research analysts are interested in every aspect of what makes a product sell, including packaging, ad campaigns, and store placement. Analysts conduct local and national research to determine what sells a product. They work within companies or as consultants to determine who will purchase a product and why.
Analysts possess strong analytical and math skills, and they have an eye for interpreting data. A four-year marketing degree is the most common route for entering this field. Most analysts work as part of a larger marketing firm and come from either a business or math background. With an estimated growth of 32 percent over the next several years and an average salary of around $60,000, the market research analyst field can be an enticing opportunity for marketing grads. (BLS)
Social Media Expert
In the past decade, Facebook, Twitter, and other social media outlets have grown to be some of the most popular modes of communication. Social media experts use these outlets to promote a company's name and brand. Social media consultants develop ad campaigns, create e-mail blasts, write blogs, and apply SEO practices to generate web traffic for their organization.
Marketing students with a strong set of writing skills and an understanding of the technical and social aspects of these medial outlets may find a good fit as a social media specialist. Social media practices that work today may change tomorrow, and these experts have to constantly adapt to this changing landscape.
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