2023 Best Online Digital Marketing Degrees
Understanding consumer behavior and utilizing available technology to promote services and products in order to target audiences are essential skills for those interested in digital marketing. An online bachelor's degree in digital marketing can help you prepare for a fast-paced career in marketing, public relations, content writing, and social media management. Many of these are affordable online marketing degrees and all are programmatically accredited by the nation's top industry organizations to ensure the skills you'll develop meet current employer expectations.
We've ranked our list by salary score so you can set realistic earnings goals and avoid excessive student debt. View our methodology for more details about our list, or learn more about OnlineU. If you're interested in a broader study of the field, we've also ranked the best online bachelor's degrees in marketing to help you explore broader options.
Online Digital Marketing Bachelor's Degrees You May Be Interested In
Southern New Hampshire University Online
Annual Tuition: $9,600
4 Programs (view all)
Western Governors University
Annual Tuition: $6,670
1 Programs (view all)
Full Sail University
Annual Tuition: $24,513
2 Programs (view all)
2023 Best Online Digital Marketing Degrees
|Rank||School||Salary Score||Median Starting Salary|
|# 1||DePaul University||$48,012|
|# 2||Concordia University - Saint Paul||82||$47,329|
|# 3||Southern New Hampshire University Online||82||$47,292|
|# 4||Wilmington University||68||$44,473|
|# 5||Temple University||65||$43,899|
|# 6||American Public University System||59||$42,993|
|# 7||Colorado State University Global||59||$42,937|
|# 8||Davenport University||56||$42,491|
#1 DePaul University
DePaul University (DPU) is a Roman Catholic institution in Chicago offering an online Bachelor of Science in Business - Digital Marketing through its Driehaus College of Business. This STEM-designated program requires completing 128 credit hours — including at least 18 in the digital marketing concentration — to graduate. Full-time students can generally finish in four years. DPU has a 70% acceptance rate, and its 68% student graduation rate is higher than the national average.
DPU uses the Desire2Learn learning management system in order to deliver its online curriculum to distance learners. Those enrolled in the online undergraduate digital marketing concentration enroll in courses, such as Social Media Marketing, Mobile Marketing, Sports Sponsorship Marketing, and New Product Development. Graduating with this concentration in digital marketing also requires completing an internship to practice applying skills.
#2 Concordia University - Saint Paul
Concordia University - Saint Paul (CSP) is a Christ-centered private school with a medium-sized student population. It offers an online Bachelor of Arts in Digital Marketing through its global campus. This digital marketing degree program has a project-based curriculum to help students develop and apply practical skills. Full-time students can complete this 120-credit program in as little as two years if they can transfer enough credits. CSP accepts 69% of applicants, and 62% of students earn degrees.
CSP delivers online coursework and instruction via Blackboard. It partners with the Lower Cost Models for Independent Colleges Consortium to provide diverse course instruction from industry experts from across the U.S. Digital marketing distance learners take classes such as Marketing Analytics, Digital Marketing Strategy Plan, Viral and Organic Growth, and Search Engine Optimization/Search Engine Marketing.
#3 Southern New Hampshire University Online
Southern New Hampshire University Online (SNHU) is a public institution offering an online Bachelor of Science in Marketing - Digital Marketing. It's accredited by the Accreditation Council for Business Schools and Programs. This 120-credit program typically takes full-time students approximately four years to complete. SNHU's generous transfer policy enables students to transfer up to 90 credits of previously completed coursework, saving time and money. SNHU has a 94% acceptance rate and a 40% graduation rate.
SNHU's distance learners access Brightspace to receive coursework and instruction. Online digital marketing students participate and engage in classes such as Mobile Marketing, SEO vs. SEM, Digital Advertising, and Digital Analytics. The program finishes with a senior capstone course so students can demonstrate their new skills.
#4 Wilmington University
Delaware-based Wilmington University (WU) is a private, nonprofit institution offering an online Bachelor of Science in Marketing - Digital Marketing accredited by the International Accreditation Council for Business Education. Graduating requires completing 120 credits, which generally takes four years of full-time enrollment. WU has an open admissions policy, meaning it accepts 100% of applicants. Of those who enroll, 45% graduate with their degrees.
WU uses Canvas to deliver its online coursework and instruction. Digital marketing distance learners take various classes, such as Global Marketing, Consumer Behavior, Mobile Marketing, and Social Media Marketing. They also choose between an internship or experiential learning opportunity to graduate. The program curriculum also helps students qualify for various Google Analytics certifications.
#5 Temple University
Philadelphia's Temple University (TU) is a large, public institution offering an online Bachelor of Business Administration in Marketing - Minor: Digital Marketing, which may be completed as a three-year accelerated program. It's offered through the Fox School of Business, and it's accredited by the Association to Advance Collegiate Schools of Business (AACSB). Graduating requires completing 120 credit hours, including 15 in the digital marketing minor. TU has a 71% acceptance rate, and still, its student graduation rate is higher than average at 72%.
TU provides Canvas to its distance learners, which allows them to access online coursework and instruction. Digital marketing students enroll in online classes, such as Web Art and Design, Survey of New Media, Multimedia Storytelling, and Introduction to Internet Studies and Web Authoring.
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